Blogs, Marketing Insights & Resources

StudioSpace, the leading on-demand agency platform for enterprises, has become an official sponsor of “The Places We’ll Go Marketing Show” podcast

Global marketplace StudioSpace is helping independent agencies bypass resource intensive pitches, for a comparatively low new business win.

We have secured a further £1m+ follow-on investment from Fuel Ventures. The funds will help us continue our epic growth trajectory as we build the world’s leading agency marketplace.

We’re excited to announce that we’ve raised funding - to further revolutionise the traditional marketing procurement process.

StudioSpace agencies provide their insights into GenAI and how it empowers businesses to augment human capabilities, not replace them.

Dive into the highlights from our flagship marketing festival at London’s OXO Tower — a bold celebration of creativity, tech, and indie talent. From live podcasts and platform launches to brand strategy deep-dives, here’s what the future of marketing looks like.

With global digital ad spend soaring, brands are doubling down on strategies to stay relevant online. At the first StudioLive event of 2025, industry leaders from eight&four, Inkling, and Studio Yes shared insights on authentic engagement, tailoring brand strategies across platforms, and the power of humour in digital marketing. Discussions also covered AI’s role in scaling content and how brands can adapt to the evolving digital landscape without losing their core identity. Dive into key takeaways from this thought-provoking session on building a stronger, more impactful digital presence.

In a world where big budgets and expansive teams are often showcased as the secret ingredients to success, what happens when those resources simply aren’t available?

Recently, StudioSpace hosted a breakfast session in Sydney, focussed on "How to Avoid Random Acts of Marketing", a challenge many organisations face when their marketing efforts are siloed, uncoordinated, and lacking whole-of-business engagment.

Marketing effectiveness is in long-term decline. Brands exist in a challenging environment of customer distrust, shrinking attention spans, endless choice and disrupted marketing channels.

StudioLive events, like the ones listed here, are designed to tap into this agency network of over 220 agencies in 70+ specialisms from across the world.

We voted with our feet, took a stand and celebrated the limitless creativity our industry is capable of when we work together…

Gen Z and Gen Alpha are reshaping retail—prioritising experiences, community, and values over transactions. In this deep dive, explore how brands like Gymshark, Leica, and Sephora are embracing phygital, gamification, sustainability, and AI to meet evolving expectations and build loyalty.

Performance Max campaigns can waste ad spend if not set up correctly. StudioSpace agency PayPerClick shares essential tips to avoid unwanted international traffic, reduce spam, and improve lead quality—saving your campaign budget and boosting ROI.

Short-form video is transforming engagement on LinkedIn. Learn how to craft impactful, mobile-friendly videos under 60 seconds to boost visibility, connect authentically, and build your personal or brand presence with insights from Lucy Bingle via StudioSpace

As AI-native business applications redefine enterprise software with their core focus on artificial intelligence, businesses must rethink their strategies to leverage these adaptive technologies and maintain a competitive edge.

Discover how behavioural science can transform B2B marketing from dry and transactional to memorable and emotionally resonant. This article by Imagination explores how to design brand experiences that engage real humans—not just job titles.

In this episode of The Decision Clinic, Ne-Lo CEO Ross Hastings explores how creativity and abductive reasoning can transform strategy and decision-making. A must-listen for leaders focused on long-term growth and customer-centricity.

Temu is shaking up Australian retail with its low-cost model and local seller expansion. Explore how brands and retailers can adapt to this fast-changing eCommerce landscape in this article by Arktic Fox.

Is ROAS still the best metric for measuring marketing success? This article from Shines Digital explores the pros and cons of ROAS, offering practical insights to help marketers balance short-term gains with long-term growth.

What can Australian Survivor teach us about customer retention? Discover how loyalty, trust, rewards, and adaptability from the game can help brands build lasting customer relationships and outsmart the competition.

AI is transforming business, but without proper compliance, it also poses serious data risks. Discover how a proactive AI policy and governance framework can drive innovation while protecting privacy and reputation.

Most B2B companies overlook their most powerful marketing tool: the voice of their leaders. Discover how embedding authentic thought leadership into your GTM strategy can build trust, authority, and lasting impact.

Gen Z is craving real-life connection and nostalgic experiences in a digitally saturated world. Discover how brands can build authentic community through analog, immersive moments that truly resonate.

Research isn't just numbers—it's nuance. This blog explores why true insight lies not in perfect objectivity, but in embracing the human perspective behind the data. Bias isn't the enemy—it’s the edge.

"Thirty years after the world’s first banner ad, this deep-dive by Next&Co explores the evolution of display advertising — from GIFs to AI-powered interactivity — and what the future holds for this enduring digital format.

Explore how fintechs and banks are rebuilding customer trust through personalisation, AI assistants, fraud prevention, and blockchain innovation—backed by global data, case studies, and emerging tech trends.

Discover how AI Agents and Retrieval-Augmented Generation (RAG) are transforming customer support, healthcare, and enterprise automation—by combining real-time data retrieval with autonomous decision-making for smarter, faster outcomes.

In a data-rich insurance landscape, numbers alone aren’t enough. Discover how storytelling, powered by data insights, can create emotional resonance, boost conversions, and build long-term customer loyalty.

Search marketing is undergoing a seismic shift. From zero-click searches to AI-led discovery, this article by In Marketing We Trust unpacks how brands can stay visible in a decentralised, multi-surface search landscape.

Organisations need to prioritise innovation even with limited time. But where do you start?  And can your team achieve impactful innovation in just one day? StudioSpace agency, Three Are One, believes you can... By fostering creativity, building robust ideas, and aligning them with profitability, scalability, and long-term success. 

This holistic brand model is not just a theoretical construct, a justification for the latest spray and pray campaign or a romantic dream of hopeful value creation through H2 or H3 innovations...

There is more information more readily available and constantly competing for our attention, a feeling of less time to take it all in, and as a result, we are more easily distracted than ever.

Here's an expert view on what the next three years holds in the world of loyalty-media economics...

Next time you’re tempted to remove every obstacle from your customer journey, stop and ask yourself: could this friction be working in my favour?

The future of consumer insights and marketing strategy requires the direct connection between individual statements of intent to a direct measurement of actual behaviours over time.

As marketers, we need to stop thinking of AI as a tool and start thinking of it as a collaborator — one that works best when combined with human insight, creativity, and strategic thinking.

Paid media is like a well-dressed salesman—convincing, persuasive, and often trusted, but only truly effective when backed by substance.

As more companies explore multi-agent AI systems, the need for thoughtful UX design in this space will only grow.

Discover how happiness influences consumer behavior and pricing in this insightful article by StudioSpace agency Capuchin. Explore research on emotional signaling, pricing psychology, persuasive language, and the power of positivity in marketing. A must-read for marketers and business strategists!

The generative AI landscape has shifted from ideation to implementation. As businesses move beyond pilots and prototypes, they must navigate challenges and build scalable, secure architectures to drive long-term value. This article explores key industry trends, investment shifts, and actionable strategies for successfully embedding GenAI into enterprise operations.

Discover bold, human-made predictions for software and product development in 2025 from the expert team at Loomery. From AI-powered design and artisanal backlash to the rise of spatial technology, explore how the landscape is evolving. What do you think the future holds?

Unlock your brand’s full potential with insights from FutureBrand Australia. This article explores why leading B2B brands succeed by aligning brand perception with business performance. Learn how consistency, clarity, and purpose-driven strategy can transform your brand from a hidden gem into a powerful competitive asset.

Social media has become the new search engine in 2025, with platforms like TikTok and Instagram reshaping discovery through AI-driven recommendations. This article by Five By Five Global explores how brands, from Nike to indie game developers, are adapting to this shift, the risks of platform dependency, and the future of AI-optimized content discovery.

The brief U.S. TikTok ban was a wake-up call for brands and creators, highlighting the risks of over-reliance on a single platform. This article by StudioSpace agency Hopeful Monsters explores the impact on the Australian creator economy, the need for diversification, and how brands can future-proof their digital strategies.

Discover key insights from StudioSpace agency, Three Are One, on the evolving business landscape in 2025. From improving macroeconomic conditions to AI acceleration, this article explores emerging trends, strategic shifts in agency models, and the growing mainstream adoption of cryptocurrencies. Stay ahead with expert perspectives on growth, innovation, and the future of business.

Discover why mastering your online presence is essential for tier-one corporates in 2025. From combating fake news to leveraging generative AI and thriving in a fragmented digital landscape, this article explores strategies, challenges, and successes in online brand building. Learn from industry leaders and get insights into creating a multi-channel strategy that drives trust, loyalty, and ROI.

Explore StudioSpace’s curated playlist of 12 inspiring podcasts featuring independent agency expertise. Topics include capability deepdives, marketing trends and business insights.

We believe in breaking down the barriers between great ideas, talented people and business challenges.

Explore how AI is reshaping agency services with insights from industry leaders. From ethics and agility to client collaboration and value creation, this event recap covers practical takeaways and tools.

Explore how nostalgia taps into emotions, helping brands create deep connections and boost favourability with audiences in challenging times.

Discover how FinTechs use design thinking to create customer-first products, tackling complex user pain points and boosting innovation.

Explore how a strategic SEO approach with impact forecasting and project-based workflows can drive growth and win stakeholder support

This article guides brands on authentically aligning ethical practices with core values to build credibility and long-term trust.

With Oasis reuniting, brands in the low and no-alcohol space have a unique chance to connect with fans seeking mindful social experiences. Learn how these brands can resonate by offering alternatives that align with evolving health-conscious lifestyles.

Explore the evolution of social commerce and its impact on digital marketing! From TikTok and Amazon's groundbreaking partnership to UGC-driven campaigns, learn how brands like Nike and Sephora are harnessing social platforms for seamless shopping experiences.

Bringing a new agency into your team can be the catalyst for delivering extra impact on your projects.

Explore in-house vs. agency for creative projects: weigh pros, cons, costs, and key factors to make the best choice and align with your goals

Explore how generative AI is reshaping marketing, boosting ROI, and creating a collaborative future in StudioSpace’s latest panel recap. Read insights from industry leaders on AI's impact and where human creativity fits in.

AI is rapidly reshaping the business landscape, particularly in how it enables organisations to work smarter, faster, and more efficiently. From streamlining workflows to generating content at scale, AI has proven to be a game-changer in unlocking productivity gains and helping big brands grow.

UX Audits are essential for optimising your digital experience, combining deep user analysis with Conversion Rate Optimisation (CRO). By identifying friction points, they help improve usability, engagement, and conversions.

Infogr8 emphasises making data accessible through effective visualization, combining usability with audience engagement. By crafting narratives from data and designing impactful solutions, they help businesses unlock data's full potential

Seven News introduces astrology segments to attract younger audiences, reflecting a growing trend in astrology's popularity on platforms like TikTok. This move taps into Gen Z and Millennials' desire for guidance and reassurance.

Popula, led by Jay Morgan, redefines brand advertising with a mobile-first approach. With campaigns for top brands like Canva and Meta, they focus on mobile creativity to meet the demands of modern audiences.

Nightjar discusses the cautious adoption of generative AI, emphasizing its role in enhancing productivity without replacing human creativity. They explore ethical concerns, AI's impact on critical thinking, and future challenges.

Find out how to target, design and apply “personalised nudges” across your business - the same approach that reduced cost per acquisition by 39% for another Financial Services Brand

Look beyond your current BI tool if you’re looking to create high-quality visualisations that really make a difference. It won’t necessarily cost you the earth, and it will be far more impactful than anything you can do in Tableau, or Power BI, or Looker, or (god forbid) Qlik.

Powerful imagery goes beyond its surface impact to make a lasting mark on society. Whether in politics, sports, social movements, pop culture, or brand marketing, images have the power to mold perceptions, spark action, and etch moments into history.

Discover some of the highlights from Good Innovation's Gen Alpha Horizon Scan.

You’re sitting at your desk with ever-increasing marketing targets, a seriously inadequate media budget and a whole bunch of challenges within channels, which, if you’re honest, you’re not confident you’re 100% on top of given your limited time.

We spoke with XXIX’s Jacob Heftmann about putting people at the center of creative practice

With over 1 million Australians on the platform, Spriggy is a fintech success story. UntilNow has worked alongside their team for many years, playing a key role in their Product Design function.

After exploring these tools, you’re never-ever-ever getting back together with your old ways of utilising spreadsheets.

There is a cultural shift that we are seeing emerge where people are rejecting the perceived toxicity of modern life and hustle culture, instead embracing a “soft life.” The conventional markers of success such as a high-income career or home ownership come with too much stress and too little fulfillment for it all to be worth it.

In the 2024 Digital, Marketing & eComm in Focus study, it was identified that personalisation is still high on the agenda for many brands. But maturity in capability is not there to execute on ambitions creating a big gap between the leaders in the personalisation space and the laggards. In this article, we explore some of the best of breed thinking around personalisation in the local and global market and what brands can learn from it.

In short, hyper-personalisation uses AI and real-time data to deliver highly tailored content and experiences to individual customers. The data used is significantly more advanced, and is aimed at understanding customer behaviours, preferences, and real-time interactions.

By understanding how detail and values are intertwined, businesses can better connect with their audience and make more informed decisions.

Unlock richer insights and inspire collective action with conversational research. Discover how this emerging method works.

As data designers, it’s important to research a topic and not just look at that spreadsheet of data given to us. Let’s continue to educate ourselves and confront our biases that may have an impact on how we view and decide to analyse the data. Let’s focus on the people and not just the numbers.

GenAI has unleashed capabilities once unachievable, significantly transforming healthcare. Traditionally, treatments were broadly based on population-wide data, often overlooking individual variances. Now, GenAI enables a deep dive into patients' genetic profiles, medical history, and real-time health data, allowing for healthcare to be customised to each individual's unique needs and genetic makeup.

AI, the terms and imagery around it can often feel a bit futuristic and scary, but actually it's just a new set of tools and interfaces for us to build with.

The crux of behaviour change is how to get people to move from our safe, comfortable known world and make a leap into an unknown abyss.

Personalised video can significantly enhance engagement and conversion rates. This article pairs tips on creating content tailored to individual viewers' interests and needs with practical strategies for integrating personalised video into various marketing channels, emphasising its potential to foster deeper connections with audiences and drive tangible results.

It's critical to ensure your website can seamlessly integrate with AI tools so that your business can enhance user experiences through personalisation and automation. To get this right, you may need to consider replatforming.

From storytelling to story-making, brands need to create genuine and engaging narratives that intertwine seamlessly with the brand itself. How? In an era where consumers are increasingly skeptical and prioritise genuine content, brands should harness authenticity and make long-term investment in building a brand's identity and credibility.

There's still time! If you act now, your organisation can ensure none of your Google Analytics data gets permanently deleted on 1 July 2024. There are a couple of easy steps your business can take to make sure you export the data. Understanding these steps is crucial to prevent the loss of valuable data, which is essential for making future data-driven decisions and maintaining the effectiveness of advertising campaigns.

By maximising the amount of insight your prototype uncovers, you can determine the viability of your digital product or service with far greater accuracy and efficiency - all amounting to a more cost-effective and successful delivery of the final product.

Earlier this year, we already saw Google testing a blocking of 1% of third-party cookies in Chrome browsers globally, so there could be a scenario in which Google increase this in order to rigorously test the Privacy Sandbox APIs to a standard that the CMA are comfortable with.

Your web app and digital ecosystem needs to be able to evolve and scale to meet those emerging challenges, which is where Laravel really comes into its own.

Over the past decade charities and their fundraising teams have faced what feels like an unprecedented level of change - from the challenges of GDPR to a global pandemic and now the cost of living crisis. Throughout it all, what’s incredible to observe is Fundraising Directors unwavering commitment to innovation. This will pay dividends, particularly if it’s pursued proportionately.

As designers and creators navigate this new landscape, the challenge lies in using AI not as a crutch but as a complement to our ingenuity, ensuring that nuance and craftsmanship continues to be the cornerstone of our practice.

Accessing your historical data after July 1 will be impossible. This is a huge risk for companies relying on past data to make future data-driven decisions. However, it’s not quite as simple as hitting a download button and saving your data.

Collecting the right information to make great product decisions can often feel like a pandora’s box - user research can help.

As an industry, we must hold ourselves accountable for changing the narrative and continuing to pursue the creation of unique work that is supported by AI but not led by it.

Thinking about using generative AI in your product or business? Whether you or your company plan to build or buy with generative AI (or do a combination of both) we believe there’s a significant opportunity to innovate in this space.

This article aims to explore the considerations that organisations should take into account when deciding whether to adopt a headless CMS, providing insights into the benefits, challenges, and use cases that make it a compelling option for modern businesses.

In this issue, we monitor the actual briefs posted by chief marketing officers (CMOs) and brand owners on the platform.

The goal is not just to present data, but to make it tell a story that is both informative and captivating. This involves not only showcasing the data in a way that’s engaging, but also connecting it to a larger context that resonates with your audience.

Building a robust strategy and executing it effectively is no mean feat. In this piece we explore some of the critical ingredients to developing an effective strategy and highlight how best of breed brands have successfully pivoted their business to become data powered organisations.

Top Takeaways from Three Australian StudioSpace Digital & Innovation Agencies.

One can say that the era of individual journey mapping is over – today it is time for intertwined customer journeys reflecting the ecosystem at large

The potential of generative AI to revolutionise industries and enhance customer experiences is clear. Early adopters are already seeing tangible benefits. The key is to identify the right use case for your business.

In 2024, the reliance on third-party cookies ends, prompting significant changes in digital marketing and data privacy.

For Australian brands, the decline of cookies raises critical questions. Our extensive experience in auditing these tools for privacy compliance suggests a troubling likelihood of this scenario.

With the current landscape, the majority of companies are taking action to be more sensitive to the privacy needs of consumers by ethically collecting and processing data in plain sight.

A Methodology for Company-wide Marketing Alignment

Frameworks have an important role in democratising knowledge, but not at the expense of creative outcomes that make a compelling difference.

Looking at the impact of the cost of living crisis on consumer spending patterns and discusses how marketers can stay ahead in this challenging landscape.

SXSW Sydney panel on Cracking the Chemistry Code highlighted that successful client-agency relationships transcend credentials.

Read this article to learn how Marketing Leaders are getting the most from their budgets

Earlier this month, we filled the OXO Tower with some of the brightest minds in marketing

There are 5 essential marketplace metrics B2B marketplace startups like Studiospace track...

People are talking about economic downturn. As a corporate buyer, you need to think twice about HOW you’re spending.

Good product management balances the product across 3 disciplines: UX, business & technology. It follows the following core principles...

An Open Letter: To the CEO’S of all the major UK Corporations from Independently Owned Digital and Marketing Agencies

This August's report found “across the board” rises for briefs relating to content.

2023 has been a year of highs and lows for brands and marketing leaders across the country. This issue delves into topics like Generative AI and cost of living pressures.

Approximately 7 million people listen to podcasts on a weekly basis in Australia. Is it about time you consider a podcast as part of marketing?

Marketing teams are often caught up in reporting on vanity & engagement metrics. At the end of the day, a profit-based ROI is the ultimate measure of success.

A great business plan can help you set up - and realise - incredible success when everyone buys into it.

5 Reasons why inviting a little chaos into work can be a good thing

Major brands are looking for social media support to deal with the impact of Tik Tok on their businesses, our June Marketers Most Wanted report revealed.

A successful agency relationship needs to start with a shared vision, be based on core values, and be allowed to evolve.

Five creative and economic reasons why Corporate brands should work with Independent agencies

For enterprise organisations and procurement leaders, managing supplier and project spend can be complex. StudioSpace simplifies this process, giving you a clear, structured view of all your team's resource allocation across projects and agencies - all in one platform.

Designed for Senior Marketing Executives and Business Unit or Departmental Leaders, our dashboard and project overview pages give you a clear, structured view of your spend by agency, capability and more!

All of your important project-related documents in one place! Collaborate with your winning agency on the agreed scope through our key contracting tool: Statement of Work (SoW) Drafting

Clients can now shortlist up to 3 agencies by browsing our marketplace or receiving a curated shortlist from one of our agency matching experts.

Our clients can now brief a project directly to the StudioSpace platform, which will make the matching process even more efficient.

Social Media Reclaims the Crown

With video taking centre stage and design climbing back into favour, it’s clear that brands are putting creative quality and digital experience high on the agenda. As always, the StudioSpace data reflects not just where marketers are spending – but where they’re planning to go.

The digital landscape is evolving rapidly, with brands making significant investments in digital capabilities.

Discover the top marketing service categories big brands are investing in right now. From Software Development’s rise to Video Production’s debut, explore April’s reshuffled Marketers Most Wanted rankings and what they reveal about shifting industry priorities.

The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace...

Most in-demand marketing skills in Feb 2025: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills made the top 10.

Discover the top marketing trends and how to apply them to your strategy. Stay ahead with insights on AI tools, influencer marketing, and more. Download our free guide here!

The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 50 blue chip companies to over 350 creative, digital and marketing agencies.

The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 50 blue chip companies to over 350 creative, digital and marketing agencies.

Most in-demand marketing skills in August 2024: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills made the top 10.

The top 3 marketing skills in July 2024: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills ranked.

The top 3 marketing skills (June 2024): 1. Social & Content, 2. UI/UX Design, 3. Creative & Production. See what other skills ranked.

The top 3 marketing skills (May 2024): 1. UI/UX Design, 2. Social & Content, 3. Software Development. See what other skills ranked.

Major brands are increasingly on the lookout for independent talent and agencies with software development skills, based on our latest report

As an agency/client matchmaking platform, monitoring real-time briefs we receive from chief marketing officers (CMOs) and brand owners. This information gives us a unique perspective on what’s hot and what’s not that month - data which is then distilled into our monthly Marketers Most Wanted report.

High inflation and the cost of living crisis is changing the marketing strategies of major brands, our new report shows.

This month's report provides a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers.

We provide a snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies.

This year's May snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

This year's April snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

This year's March snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

A monthly snapshot of actual agency briefs posted on the Studiospace platform by brand owners and CMOs.

Have you ever struggled to write a project brief? Perhaps you’re not sure about the right level of information to include.

In a such a diverse and multicultural society, it’s important that all marketers consider the impact of their work on their audience.

With trends coming and going faster than you can get the posts approved by your CMO, planning ahead can sometimes seem futile.