Irrational Agency

We use cutting edge behavioural science to decode the narratives shaping consumer choice. Since 2012 Irrational Agency has worked with the world’s biggest brands to explore value, choice, brand perception and consumer behaviour in ways traditional research can’t. Today, we are focused on narrative research: understanding the stories people use to make sense of brands, categories, products and choices. Our role is to uncover those stories and turn them into clear, commercially useful insight