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Blogs, Marketing Insights & Resources

21-March-2025

Maximizing Your Brand’s Digital Presence: Insights from StudioLive 2025

4 minutes to read

Maximizing Your Brand’s Digital Presence: Insights from StudioLive 2025

With global digital ad spend soaring, brands are doubling down on strategies to stay relevant online. At the first StudioLive event of 2025, industry leaders from eight&four, Inkling, and Studio Yes shared insights on authentic engagement, tailoring brand strategies across platforms, and the power of humour in digital marketing. Discussions also covered AI’s role in scaling content and how brands can adapt to the evolving digital landscape without losing their core identity. Dive into key takeaways from this thought-provoking session on building a stronger, more impactful digital presence.

may

📍 Online (via Zoom)

StudioLive: Creative Production - How AI helps brands do the previously impossible

sep

📍 Online (via Zoom)

StudioLive: How global brands get the most from working with Indies

nov

📍 Online (via Zoom)

StudioLive: How marketers have spent their budget in 2025

11-February-2025

StudioSpace and The Places We’ll Go Marketing Show are a pioneering fit to champion marketing innovation

by Gideon Hyde1 minutes to read

StudioSpace and The Places We’ll Go Marketing Show are a pioneering fit to champion marketing innovation

StudioSpace, the leading on-demand agency platform for enterprises, has become an official sponsor of “The Places We’ll Go Marketing Show” podcast

10-September-2024

How some of the biggest indies are ditching the pitch

by Ashley Regan5 minutes to read

How some of the biggest indies are ditching the pitch

Global marketplace StudioSpace is helping independent agencies bypass resource intensive pitches, for a comparatively low new business win.

31-July-2024

StudioSpace appoints Kiki Dunlaevy director of client partnerships

31-July-2024

€1.1M+ follow-on investment secured from Fuel Ventures

by Vishal Singh2 minutes to read

€1.1M+ follow-on investment secured from Fuel Ventures

We have secured a further £1m+ follow-on investment from Fuel Ventures. The funds will help us continue our epic growth trajectory as we build the world’s leading agency marketplace.

31-July-2024

StudioSpace receives £1.5m funding from Fuel Ventures

by Liz van Zyl2 minutes to read

StudioSpace receives £1.5m funding from Fuel Ventures

We’re excited to announce that we’ve raised funding - to further revolutionise the traditional marketing procurement process.

13-March-2024

GenAI: The New Paradigm in AI and Business

by Hannah Fraser2 minutes to read

GenAI: The New Paradigm in AI and Business

StudioSpace agencies provide their insights into GenAI and how it empowers businesses to augment human capabilities, not replace them.

21-March-2025

Maximizing Your Brand’s Digital Presence: Insights from StudioLive 2025

4 minutes to read

Maximizing Your Brand’s Digital Presence: Insights from StudioLive 2025

15-November-2024

Success with Less: How Lean Marketing Teams are Making Big Impact

by Liz van Zyl10 minutes to read

Success with Less: How Lean Marketing Teams are Making Big Impact

In a world where big budgets and expansive teams are often showcased as the secret ingredients to success, what happens when those resources simply aren’t available?

21-August-2024

How to Avoid Random Acts of Marketing

by Liz van Zyl6 minutes to read

How to Avoid Random Acts of Marketing

Recently, StudioSpace hosted a breakfast session in Sydney, focussed on "How to Avoid Random Acts of Marketing", a challenge many organisations face when their marketing efforts are siloed, uncoordinated, and lacking whole-of-business engagment.

31-July-2024

How do you ‘cut through’ as a brand in 2024?

by Liz van Zyl5 minutes to read

How do you ‘cut through’ as a brand in 2024?

Marketing effectiveness is in long-term decline. Brands exist in a challenging environment of customer distrust, shrinking attention spans, endless choice and disrupted marketing channels.

31-July-2024

StudioLive Events

by Liz van Zyl2 minutes to read

StudioLive Events

StudioLive events, like the ones listed here, are designed to tap into this agency network of over 220 agencies in 70+ specialisms from across the world.

13-March-2024

Studioverse: The Festival Of Limitless Creativity

by Liz van Zyl10 minutes to read

Studioverse: The Festival Of Limitless Creativity

We voted with our feet, took a stand and celebrated the limitless creativity our industry is capable of when we work together…

12-March-2025

Incubating Innovation: Three simple steps to bring your concept to life.

5 minutes to read

Incubating Innovation: Three simple steps to bring your concept to life.

Organisations need to prioritise innovation even with limited time. But where do you start? And can your team achieve impactful innovation in just one day? StudioSpace agency, Three Are One, believes you can... By fostering creativity, building robust ideas, and aligning them with profitability, scalability, and long-term success.

11-March-2025

Reinventing Brand Strategy: The Holistic Brand Model

6 minutes to read

Reinventing Brand Strategy: The Holistic Brand Model

This holistic brand model is not just a theoretical construct, a justification for the latest spray and pray campaign or a romantic dream of hopeful value creation through H2 or H3 innovations...

11-March-2025

How to ensure you never lose your audience again

4 minutes to read

How to ensure you never lose your audience again

There is more information more readily available and constantly competing for our attention, a feeling of less time to take it all in, and as a result, we are more easily distracted than ever.

11-March-2025

The future of loyalty programs II: 2025 – 2028 unpacked; cost v profit, lifetime value, engagement, measurement challenges loom

5 minutes to read

The future of loyalty programs II: 2025 – 2028 unpacked; cost v profit, lifetime value, engagement, measurement challenges loom

Here's an expert view on what the next three years holds in the world of loyalty-media economics...

11-March-2025

Friction: When Making Things Harder Can Create More Value

5 minutes to read

Friction: When Making Things Harder Can Create More Value

Next time you’re tempted to remove every obstacle from your customer journey, stop and ask yourself: could this friction be working in my favour?

11-March-2025

Evolving the world of market research: reducing the say-do gap

2 minutes to read

Evolving the world of market research: reducing the say-do gap

The future of consumer insights and marketing strategy requires the direct connection between individual statements of intent to a direct measurement of actual behaviours over time.

11-March-2025

AI, Automation and the Future of Digital Marketing: What Every Marketer Needs to Know in 2025

3 minutes to read

AI, Automation and the Future of Digital Marketing: What Every Marketer Needs to Know in 2025

As marketers, we need to stop thinking of AI as a tool and start thinking of it as a collaborator — one that works best when combined with human insight, creativity, and strategic thinking.

11-March-2025

The Power of Paid Media in Behavioural Influence

4 minutes to read

The Power of Paid Media in Behavioural Influence

Paid media is like a well-dressed salesman—convincing, persuasive, and often trusted, but only truly effective when backed by substance.

11-March-2025

Designing for AI Collaboration: What I Learned About Designing a Multi-Agent User Experience

3 minutes to read

Designing for AI Collaboration: What I Learned About Designing a Multi-Agent User Experience

As more companies explore multi-agent AI systems, the need for thoughtful UX design in this space will only grow.

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04-February-2025

The financial benefits of being happy

4 minutes to read

The financial benefits of being happy

Discover how happiness influences consumer behavior and pricing in this insightful article by StudioSpace agency Capuchin. Explore research on emotional signaling, pricing psychology, persuasive language, and the power of positivity in marketing. A must-read for marketers and business strategists!

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04-February-2025

Breaking the Hype: How Businesses Can Harness GenAI for Long-Term Impact

3 minutes to read

Breaking the Hype: How Businesses Can Harness GenAI for Long-Term Impact

The generative AI landscape has shifted from ideation to implementation. As businesses move beyond pilots and prototypes, they must navigate challenges and build scalable, secure architectures to drive long-term value. This article explores key industry trends, investment shifts, and actionable strategies for successfully embedding GenAI into enterprise operations.

04-February-2025

Tech and Product Predictions for 2025

3 minutes to read

Tech and Product Predictions for 2025

Discover bold, human-made predictions for software and product development in 2025 from the expert team at Loomery. From AI-powered design and artisanal backlash to the rise of spatial technology, explore how the landscape is evolving. What do you think the future holds?

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04-February-2025

From hidden gem to shining star: the journey to build a brilliant B2B brand

3 minutes to read

From hidden gem to shining star: the journey to build a brilliant B2B brand

Unlock your brand’s full potential with insights from FutureBrand Australia. This article explores why leading B2B brands succeed by aligning brand perception with business performance. Learn how consistency, clarity, and purpose-driven strategy can transform your brand from a hidden gem into a powerful competitive asset.

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04-February-2025

2025: The Year Social Media Replaces Search Engines & Hashtags

4 minutes to read

2025: The Year Social Media Replaces Search Engines & Hashtags

Social media has become the new search engine in 2025, with platforms like TikTok and Instagram reshaping discovery through AI-driven recommendations. This article by Five By Five Global explores how brands, from Nike to indie game developers, are adapting to this shift, the risks of platform dependency, and the future of AI-optimized content discovery.

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04-February-2025

The 24-Hour TikTok Ban: A Glimpse Into the Fragile Future of Social Media

3 minutes to read

The 24-Hour TikTok Ban: A Glimpse Into the Fragile Future of Social Media

The brief U.S. TikTok ban was a wake-up call for brands and creators, highlighting the risks of over-reliance on a single platform. This article by StudioSpace agency Hopeful Monsters explores the impact on the Australian creator economy, the need for diversification, and how brands can future-proof their digital strategies.

03-February-2025

Top 5 Predictions for 2025

5 minutes to read

Top 5 Predictions for 2025

Discover key insights from StudioSpace agency, Three Are One, on the evolving business landscape in 2025. From improving macroeconomic conditions to AI acceleration, this article explores emerging trends, strategic shifts in agency models, and the growing mainstream adoption of cryptocurrencies. Stay ahead with expert perspectives on growth, innovation, and the future of business.

16-January-2025

Mastering Digital Presence: Why Online Brand Building is Non-Negotiable for Tier-One Corporates

by Liz van Zyl4 minutes to read

Mastering Digital Presence: Why Online Brand Building is Non-Negotiable for Tier-One Corporates

Discover why mastering your online presence is essential for tier-one corporates in 2025. From combating fake news to leveraging generative AI and thriving in a fragmented digital landscape, this article explores strategies, challenges, and successes in online brand building. Learn from industry leaders and get insights into creating a multi-channel strategy that drives trust, loyalty, and ROI.

16-December-2024

12 Days of Independent Thinking

20 minutes to read

12 Days of Independent Thinking

Explore StudioSpace’s curated playlist of 12 inspiring podcasts featuring independent agency expertise. Topics include capability deepdives, marketing trends and business insights.

03-December-2024

What is an Agency Marketplace?

by Pete Sayburn3 minutes to read

What is an Agency Marketplace?

We believe in breaking down the barriers between great ideas, talented people and business challenges.

25-November-2024

The Future of AI in Agency Services: Key Takeaways from StudioSpace’s Recent Agency Community Event in Sydney

by Liz van Zyl5 minutes to read

The Future of AI in Agency Services: Key Takeaways from StudioSpace’s Recent Agency Community Event in Sydney

Explore how AI is reshaping agency services with insights from industry leaders. From ethics and agility to client collaboration and value creation, this event recap covers practical takeaways and tools.

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13-November-2024

Nostalgia: Why should marketers care about it?

3 minutes to read

Nostalgia: Why should marketers care about it?

Explore how nostalgia taps into emotions, helping brands create deep connections and boost favourability with audiences in challenging times.

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13-November-2024

Design Thinking in FinTech

4 minutes to read

Design Thinking in FinTech

Discover how FinTechs use design thinking to create customer-first products, tackling complex user pain points and boosting innovation.

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13-November-2024

The Commercial Case For SEO: Introducing Named Project Workflows

3 minutes to read

The Commercial Case For SEO: Introducing Named Project Workflows

Explore how a strategic SEO approach with impact forecasting and project-based workflows can drive growth and win stakeholder support

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13-November-2024

Ethical Advertising: Key Questions for a Sustainable Strategy

4 minutes to read

Ethical Advertising: Key Questions for a Sustainable Strategy

This article guides brands on authentically aligning ethical practices with core values to build credibility and long-term trust.

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13-November-2024

The Oasis reunion is a golden opportunity for low and no-alcohol

3 minutes to read

The Oasis reunion is a golden opportunity for low and no-alcohol

With Oasis reuniting, brands in the low and no-alcohol space have a unique chance to connect with fans seeking mindful social experiences. Learn how these brands can resonate by offering alternatives that align with evolving health-conscious lifestyles.

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13-November-2024

Social commerce: The past, the present, and the future

4 minutes to read

Social commerce: The past, the present, and the future

Explore the evolution of social commerce and its impact on digital marketing! From TikTok and Amazon's groundbreaking partnership to UGC-driven campaigns, learn how brands like Nike and Sephora are harnessing social platforms for seamless shopping experiences.

13-November-2024

How to choose a new agency or creative consultancy

by Pete Sayburn4 minutes to read

How to choose a new agency or creative consultancy

Bringing a new agency into your team can be the catalyst for delivering extra impact on your projects.

Should you hire an agency or in-house staff instead?

12-November-2024

In-House Hiring vs Agency

by Pete Sayburn7 minutes to read

In-House Hiring vs Agency

Explore in-house vs. agency for creative projects: weigh pros, cons, costs, and key factors to make the best choice and align with your goals

07-November-2024

AI Isn’t Here to Take Your Job… Or Is It?

by Madeleine Williams4 minutes to read

AI Isn’t Here to Take Your Job… Or Is It?

Explore how generative AI is reshaping marketing, boosting ROI, and creating a collaborative future in StudioSpace’s latest panel recap. Read insights from industry leaders on AI's impact and where human creativity fits in.

16-October-2024

How to 10x Your Corporate Growth Using AI

by Madeleine Williams5 minutes to read

How to 10x Your Corporate Growth Using AI

AI is rapidly reshaping the business landscape, particularly in how it enables organisations to work smarter, faster, and more efficiently. From streamlining workflows to generating content at scale, AI has proven to be a game-changer in unlocking productivity gains and helping big brands grow.

25-September-2024

Unlocking Growth: How UX Audits with Actionable Insights can Transform Your Digital Experience

3 minutes to read

Unlocking Growth: How UX Audits with Actionable Insights can Transform Your Digital Experience

UX Audits are essential for optimising your digital experience, combining deep user analysis with Conversion Rate Optimisation (CRO). By identifying friction points, they help improve usability, engagement, and conversions.

25-September-2024

Accessibility = Making Data for Everyone

4 minutes to read

Accessibility = Making Data for Everyone

Infogr8 emphasises making data accessible through effective visualization, combining usability with audience engagement. By crafting narratives from data and designing impactful solutions, they help businesses unlock data's full potential

24-September-2024

Is Astrology in the 6pm news really that much of a risk?

2 minutes to read

Is Astrology in the 6pm news really that much of a risk?

Seven News introduces astrology segments to attract younger audiences, reflecting a growing trend in astrology's popularity on platforms like TikTok. This move taps into Gen Z and Millennials' desire for guidance and reassurance.

24-September-2024

Jay Morgan's Popula aims to become creative brand agency for a mobile-first world

2 minutes to read

Jay Morgan's Popula aims to become creative brand agency for a mobile-first world

Popula, led by Jay Morgan, redefines brand advertising with a mobile-first approach. With campaigns for top brands like Canva and Meta, they focus on mobile creativity to meet the demands of modern audiences.

24-September-2024

State of the Market 2024

2 minutes to read

State of the Market 2024

Nightjar discusses the cautious adoption of generative AI, emphasizing its role in enhancing productivity without replacing human creativity. They explore ethical concerns, AI's impact on critical thinking, and future challenges.

10-September-2024

You're Being Irrational! How to Use Psychology in Financial Services for More Impact

1 minutes to read

You're Being Irrational! How to Use Psychology in Financial Services for More Impact

Find out how to target, design and apply “personalised nudges” across your business - the same approach that reduced cost per acquisition by 39% for another Financial Services Brand

08-August-2024

What are Power BI and Tableau good at, anyway?

3 minutes to read

What are Power BI and Tableau good at, anyway?

Look beyond your current BI tool if you’re looking to create high-quality visualisations that really make a difference. It won’t necessarily cost you the earth, and it will be far more impactful than anything you can do in Tableau, or Power BI, or Looker, or (god forbid) Qlik.

08-August-2024

Cultural Impact of an Image

4 minutes to read

Cultural Impact of an Image

Powerful imagery goes beyond its surface impact to make a lasting mark on society. Whether in politics, sports, social movements, pop culture, or brand marketing, images have the power to mold perceptions, spark action, and etch moments into history.

08-August-2024

Gen Alpha Horizon Scan Highlights

3 minutes to read

Gen Alpha Horizon Scan Highlights

Discover some of the highlights from Good Innovation's Gen Alpha Horizon Scan.

08-August-2024

Inhouse vs Agency: 6 Easy Rules to Help You Get it Right

3 minutes to read

Inhouse vs Agency: 6 Easy Rules to Help You Get it Right

You’re sitting at your desk with ever-increasing marketing targets, a seriously inadequate media budget and a whole bunch of challenges within channels, which, if you’re honest, you’re not confident you’re 100% on top of given your limited time.

07-August-2024

Wish we made that: Index

4 minutes to read

Wish we made that: Index

We spoke with XXIX’s Jacob Heftmann about putting people at the center of creative practice

07-August-2024

Spriggy Designing Australia’s #1 money app for kids & teens

3 minutes to read

Spriggy Designing Australia’s #1 money app for kids & teens

With over 1 million Australians on the platform, Spriggy is a fintech success story. UntilNow has worked alongside their team for many years, playing a key role in their Product Design function.

07-August-2024

Spreadsheets are not free

3 minutes to read

Spreadsheets are not free

After exploring these tools, you’re never-ever-ever getting back together with your old ways of utilising spreadsheets.

07-August-2024

Adapting to a cultural shift

2 minutes to read

Adapting to a cultural shift

There is a cultural shift that we are seeing emerge where people are rejecting the perceived toxicity of modern life and hustle culture, instead embracing a “soft life.” The conventional markers of success such as a high-income career or home ownership come with too much stress and too little fulfillment for it all to be worth it.

06-August-2024

Six best of breed examples of personalisation going around

3 minutes to read

Six best of breed examples of personalisation going around

In the 2024 Digital, Marketing & eComm in Focus study, it was identified that personalisation is still high on the agenda for many brands. But maturity in capability is not there to execute on ambitions creating a big gap between the leaders in the personalisation space and the laggards. In this article, we explore some of the best of breed thinking around personalisation in the local and global market and what brands can learn from it.

31-July-2024

What is Hyper-Personalisation

by Madeleine Williams15 minutes to read

What is Hyper-Personalisation

In short, hyper-personalisation uses AI and real-time data to deliver highly tailored content and experiences to individual customers. The data used is significantly more advanced, and is aimed at understanding customer behaviours, preferences, and real-time interactions.

31-July-2024

Decoding the Details: How Your Causal Claims Reveal Your Values

1 minutes to read

Decoding the Details: How Your Causal Claims Reveal Your Values

By understanding how detail and values are intertwined, businesses can better connect with their audience and make more informed decisions.

31-July-2024

Rethinking insights: The rise of conversational research

3 minutes to read

Rethinking insights: The rise of conversational research

Unlock richer insights and inspire collective action with conversational research. Discover how this emerging method works.

31-July-2024

Soha Elghany on humanising the data at the heart of international crises

4 minutes to read

Soha Elghany on humanising the data at the heart of international crises

As data designers, it’s important to research a topic and not just look at that spreadsheet of data given to us. Let’s continue to educate ourselves and confront our biases that may have an impact on how we view and decide to analyse the data. Let’s focus on the people and not just the numbers.

31-July-2024

Integrating GenAI in Healthcare: Applications and Challenges

3 minutes to read

Integrating GenAI in Healthcare: Applications and Challenges

GenAI has unleashed capabilities once unachievable, significantly transforming healthcare. Traditionally, treatments were broadly based on population-wide data, often overlooking individual variances. Now, GenAI enables a deep dive into patients' genetic profiles, medical history, and real-time health data, allowing for healthcare to be customised to each individual's unique needs and genetic makeup.

31-July-2024

Introducing the pragmatic approach to adopting AI: Start by starting

3 minutes to read

Introducing the pragmatic approach to adopting AI: Start by starting

AI, the terms and imagery around it can often feel a bit futuristic and scary, but actually it's just a new set of tools and interfaces for us to build with.

31-July-2024

Space, Sport & Supercomputers: Mumbrella 360 Presentation on 'How to Supercharge Uptake of Innovations'

3 minutes to read

Space, Sport & Supercomputers: Mumbrella 360 Presentation on 'How to Supercharge Uptake of Innovations'

The crux of behaviour change is how to get people to move from our safe, comfortable known world and make a leap into an unknown abyss.

31-July-2024

5 Ways To Boost Engagement And Conversion Rate With Personalised Video

3 minutes to read

5 Ways To Boost Engagement And Conversion Rate With Personalised Video

Personalised video can significantly enhance engagement and conversion rates. This article pairs tips on creating content tailored to individual viewers' interests and needs with practical strategies for integrating personalised video into various marketing channels, emphasising its potential to foster deeper connections with audiences and drive tangible results.

31-July-2024

Replatforming in the AI Era: A Guide to Future-Proofing Your Website

3 minutes to read

Replatforming in the AI Era: A Guide to Future-Proofing Your Website

It's critical to ensure your website can seamlessly integrate with AI tools so that your business can enhance user experiences through personalisation and automation. To get this right, you may need to consider replatforming.

31-July-2024

Storytelling is so passe: Welcome to the age of story-making

2 minutes to read

Storytelling is so passe: Welcome to the age of story-making

From storytelling to story-making, brands need to create genuine and engaging narratives that intertwine seamlessly with the brand itself. How? In an era where consumers are increasingly skeptical and prioritise genuine content, brands should harness authenticity and make long-term investment in building a brand's identity and credibility.

31-July-2024

Don’t Lose Your Data: Google Analytics Data to be Deleted July 1

2 minutes to read

Don’t Lose Your Data: Google Analytics Data to be Deleted July 1

There's still time! If you act now, your organisation can ensure none of your Google Analytics data gets permanently deleted on 1 July 2024. There are a couple of easy steps your business can take to make sure you export the data. Understanding these steps is crucial to prevent the loss of valuable data, which is essential for making future data-driven decisions and maintaining the effectiveness of advertising campaigns.

31-July-2024

Prototyping your product or service - why bother?

3 minutes to read

Prototyping your product or service - why bother?

By maximising the amount of insight your prototype uncovers, you can determine the viability of your digital product or service with far greater accuracy and efficiency - all amounting to a more cost-effective and successful delivery of the final product.

05-May-2024

The cookie fails to crumble…again.

2 minutes to read

The cookie fails to crumble…again.

Earlier this year, we already saw Google testing a blocking of 1% of third-party cookies in Chrome browsers globally, so there could be a scenario in which Google increase this in order to rigorously test the Privacy Sandbox APIs to a standard that the CMA are comfortable with.

04-May-2024

Why web frameworks matter to digital trends

4 minutes to read

Why web frameworks matter to digital trends

Your web app and digital ecosystem needs to be able to evolve and scale to meet those emerging challenges, which is where Laravel really comes into its own.

04-May-2024

Innovating in Uncertain Times Pulse Survey

4 minutes to read

Innovating in Uncertain Times Pulse Survey

Over the past decade charities and their fundraising teams have faced what feels like an unprecedented level of change - from the challenges of GDPR to a global pandemic and now the cost of living crisis. Throughout it all, what’s incredible to observe is Fundraising Directors unwavering commitment to innovation. This will pay dividends, particularly if it’s pursued proportionately.

04-May-2024

Using AI in design - When and how to integrate AI into design projects

2 minutes to read

Using AI in design - When and how to integrate AI into design projects

As designers and creators navigate this new landscape, the challenge lies in using AI not as a crutch but as a complement to our ingenuity, ensuring that nuance and craftsmanship continues to be the cornerstone of our practice.

04-May-2024

Don’t Lose Your Data: Google Analytics Data to be Deleted July 1

2 minutes to read

Don’t Lose Your Data: Google Analytics Data to be Deleted July 1

Accessing your historical data after July 1 will be impossible. This is a huge risk for companies relying on past data to make future data-driven decisions. However, it’s not quite as simple as hitting a download button and saving your data.

04-May-2024

Unblock product decision making with user research

3 minutes to read

Unblock product decision making with user research

Collecting the right information to make great product decisions can often feel like a pandora’s box - user research can help.

04-May-2024

Nightmare on Creative Street

3 minutes to read

Nightmare on Creative Street

As an industry, we must hold ourselves accountable for changing the narrative and continuing to pursue the creation of unique work that is supported by AI but not led by it.

17-April-2024

How to protect your data when using AI

3 minutes to read

How to protect your data when using AI

Thinking about using generative AI in your product or business? Whether you or your company plan to build or buy with generative AI (or do a combination of both) we believe there’s a significant opportunity to innovate in this space.

17-April-2024

Benefits of a Headless CMS

3 minutes to read

Benefits of a Headless CMS

This article aims to explore the considerations that organisations should take into account when deciding whether to adopt a headless CMS, providing insights into the benefits, challenges, and use cases that make it a compelling option for modern businesses.

banner: september 2023 most wanted agency skills

17-April-2024

Influencer Campaigns in Demand

2 minutes to read

Influencer Campaigns in Demand

In this issue, we monitor the actual briefs posted by chief marketing officers (CMOs) and brand owners on the platform.

17-April-2024

How to Create Insightful Narratives From Raw Data

4 minutes to read

How to Create Insightful Narratives From Raw Data

The goal is not just to present data, but to make it tell a story that is both informative and captivating. This involves not only showcasing the data in a way that’s engaging, but also connecting it to a larger context that resonates with your audience.

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17-April-2024

How to make a First Party Data Strategy

2 minutes to read

How to make a First Party Data Strategy

Building a robust strategy and executing it effectively is no mean feat. In this piece we explore some of the critical ingredients to developing an effective strategy and highlight how best of breed brands have successfully pivoted their business to become data powered organisations.

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17-April-2024

Gen AI in the enterprise: 5 actionable insights

by Liz van Zyl2 minutes to read

Gen AI in the enterprise: 5 actionable insights

Top Takeaways from Three Australian StudioSpace Digital & Innovation Agencies.

27-March-2024

The Ultimate Guide to Customer Journey Mapping

2 minutes to read

The Ultimate Guide to Customer Journey Mapping

One can say that the era of individual journey mapping is over – today it is time for intertwined customer journeys reflecting the ecosystem at large

26-March-2024

Exploring the Transformative Implications of Generative AI on Customer Experiences

2 minutes to read

Exploring the Transformative Implications of Generative AI on Customer Experiences

The potential of generative AI to revolutionise industries and enhance customer experiences is clear. Early adopters are already seeing tangible benefits. The key is to identify the right use case for your business.

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13-March-2024

The Marketing Cost of Living Challenge

4 minutes to read

The Marketing Cost of Living Challenge

In 2024, the reliance on third-party cookies ends, prompting significant changes in digital marketing and data privacy.

banner: how will new cookie policy affect my business?

13-March-2024

Navigating the Post-Cookie Landscape

3 minutes to read

Navigating the Post-Cookie Landscape

For Australian brands, the decline of cookies raises critical questions. Our extensive experience in auditing these tools for privacy compliance suggests a troubling likelihood of this scenario.

13-March-2024

Australia's Revised Privacy Laws

by Liz van Zyl4 minutes to read

Australia's Revised Privacy Laws

With the current landscape, the majority of companies are taking action to be more sensitive to the privacy needs of consumers by ethically collecting and processing data in plain sight.

13-March-2024

The Anatomy of Marketing

by Liz van Zyl5 minutes to read

The Anatomy of Marketing

A Methodology for Company-wide Marketing Alignment

13-March-2024

Why we need to be mindful of framework monoculture

3 minutes to read

Why we need to be mindful of framework monoculture

Frameworks have an important role in democratising knowledge, but not at the expense of creative outcomes that make a compelling difference.

banner: cost of living affects marketing

13-March-2024

Navigating the Cost of Living Crisis

3 minutes to read

Navigating the Cost of Living Crisis

Looking at the impact of the cost of living crisis on consumer spending patterns and discusses how marketers can stay ahead in this challenging landscape.

13-March-2024

Cracking the Client and Agency Chemistry Code

by Liz van Zyl

Cracking the Client and Agency Chemistry Code

SXSW Sydney panel on Cracking the Chemistry Code highlighted that successful client-agency relationships transcend credentials.

banner: how to maximise marketing budget

13-March-2024

5 Tips From Marketing Leaders About Maximising Budgets

4 minutes to read

5 Tips From Marketing Leaders About Maximising Budgets

Read this article to learn how Marketing Leaders are getting the most from their budgets

13-March-2024

What we learnt about the future of marketing

by Hannah Fraser3 minutes to read

What we learnt about the future of marketing

Earlier this month, we filled the OXO Tower with some of the brightest minds in marketing

13-March-2024

Marketplace Metrics that Matter

by Nik von Pueckler3 minutes to read

Marketplace Metrics that Matter

There are 5 essential marketplace metrics B2B marketplace startups like Studiospace track...

13-March-2024

Opportunity in the ‘cost of living crisis’

by Liz van Zyl2 minutes to read

Opportunity in the ‘cost of living crisis’

People are talking about economic downturn. As a corporate buyer, you need to think twice about HOW you’re spending.

13-March-2024

What excellent product management looks like

by Nik von Pueckler3 minutes to read

What excellent product management looks like

Good product management balances the product across 3 disciplines: UX, business & technology. It follows the following core principles...

13-March-2024

Founder Sued by Supermarket Over Late Turkey Payment

by Pete Sayburn2 minutes to read

Founder Sued by Supermarket Over Late Turkey Payment

An Open Letter: To the CEO’S of all the major UK Corporations from Independently Owned Digital and Marketing Agencies

13-March-2024

Content remains king for major brands, report reveals

2 minutes to read

Content remains king for major brands, report reveals

This August's report found “across the board” rises for briefs relating to content.

Digital & Marketing - reflections on 2023 & predictions for 2024

13-March-2024

A year in review and a look ahead

2023 has been a year of highs and lows for brands and marketing leaders across the country. This issue delves into topics like Generative AI and cost of living pressures.

13-March-2024

So you want to make a podcast in 2024?

4 minutes to read

So you want to make a podcast in 2024?

Approximately 7 million people listen to podcasts on a weekly basis in Australia. Is it about time you consider a podcast as part of marketing?

13-March-2024

Marketing in Crisis: why profit-based ROI is key

3 minutes to read

Marketing in Crisis: why profit-based ROI is key

Marketing teams are often caught up in reporting on vanity & engagement metrics. At the end of the day, a profit-based ROI is the ultimate measure of success.

18-December-2023

The Power of Business Planning

4 minutes to read

The Power of Business Planning

A great business plan can help you set up - and realise - incredible success when everyone buys into it.

11-December-2023

2024: The Year of Serendipity

3 minutes to read

2024: The Year of Serendipity

5 Reasons why inviting a little chaos into work can be a good thing

27-June-2023

Major brands seek support to deal with ‘TikTok threat’

by Hannah Fraser3 minutes to read

Major brands seek support to deal with ‘TikTok threat’

Major brands are looking for social media support to deal with the impact of Tik Tok on their businesses, our June Marketers Most Wanted report revealed.

27-June-2023

Getting the most from agency relationships

by Gideon Hyde2 minutes to read

Getting the most from agency relationships

A successful agency relationship needs to start with a shared vision, be based on core values, and be allowed to evolve.

12-June-2023

The company you keeps says a lot about your business

by Paul Bowman3 minutes to read

The company you keeps says a lot about your business

Five creative and economic reasons why Corporate brands should work with Independent agencies

01-August-2024

Integrated Contracting Now Available

by Nik von Pueckler2 minutes to read

Integrated Contracting Now Available

All of your important project-related documents in one place! Collaborate with your winning agency on the agreed scope through our key contracting tool: Statement of Work (SoW) Drafting

31-July-2024

Agency Shortlisting Now Available

by Nik von Pueckler1 minutes to read

Agency Shortlisting Now Available

Clients can now shortlist up to 3 agencies by browsing our marketplace or receiving a curated shortlist from one of our agency matching experts.

31-July-2024

Project Creator Now Available

by Nik von Pueckler2 minutes to read

Project Creator Now Available

Our clients can now brief a project directly to the StudioSpace platform, which will make the matching process even more efficient.

28-February-2025

March is for Marketing!

by Madeleine Williams5 minutes to read

March is for Marketing!

The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace...

03-February-2025

Digital Marketing campaigns soar in popularity for Feb 2025

by Madeleine Williams6 minutes to read

Digital Marketing campaigns soar in popularity for Feb 2025

Most in-demand marketing skills in Feb 2025: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills made the top 10.

16-December-2024

2024 Lookback & 2025 Predictions

by Madeleine Williams10 minutes to read

2024 Lookback & 2025 Predictions

Discover the top marketing trends and how to apply them to your strategy. Stay ahead with insights on AI tools, influencer marketing, and more. Download our free guide here!

28-October-2024

Software Development skills soar in demand

3 minutes to read

Software Development skills soar in demand

The Marketers Most Wanted report is a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 50 blue chip companies to over 350 creative, digital and marketing agencies.

27-September-2024

Research & Insight takes a trip to our top three for the first time

by Madeleine Williams3 minutes to read

Research & Insight takes a trip to our top three for the first time

29-August-2024

Top marketing skills in 2024 (August)

by Madeleine Williams6 minutes to read

Top marketing skills in 2024 (August)

Most in-demand marketing skills in August 2024: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills made the top 10.

31-July-2024

Top marketing skills in 2024 (July)

by Madeleine Williams6 minutes to read

Top marketing skills in 2024 (July)

The top 3 marketing skills in July 2024: 1. Social & Content, 2. Creative & Production, 3. Software Development. See what other skills ranked.

31-July-2024

Top marketing skills in 2024 (June)

by Madeleine Williams4 minutes to read

Top marketing skills in 2024 (June)

The top 3 marketing skills (June 2024): 1. Social & Content, 2. UI/UX Design, 3. Creative & Production. See what other skills ranked.

31-July-2024

Top marketing skills 2024 (May)

by Hannah Fraser3 minutes to read

Top marketing skills 2024 (May)

The top 3 marketing skills (May 2024): 1. UI/UX Design, 2. Social & Content, 3. Software Development. See what other skills ranked.

31-July-2024

Software development skills high in demand, latest report shows

by Hannah Fraser3 minutes to read

Software development skills high in demand, latest report shows

Major brands are increasingly on the lookout for independent talent and agencies with software development skills, based on our latest report

31-July-2024

Social & Content Briefs Move From Strength to Strength

3 minutes to read

Social & Content Briefs Move From Strength to Strength

As an agency/client matchmaking platform, monitoring real-time briefs we receive from chief marketing officers (CMOs) and brand owners. This information gives us a unique perspective on what’s hot and what’s not that month - data which is then distilled into our monthly Marketers Most Wanted report.

31-July-2024

Brands ‘go short-term’ as wallets tighten

by Hannah Fraser2 minutes to read

Brands ‘go short-term’ as wallets tighten

High inflation and the cost of living crisis is changing the marketing strategies of major brands, our new report shows.

31-July-2024

Social Media and Content Briefs Return to Reign

2 minutes to read

Social Media and Content Briefs Return to Reign

This month's report provides a regular snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers.

13-March-2024

Digital Design Skills Remain in High Demand

by Pete Sayburn3 minutes to read

Digital Design Skills Remain in High Demand

We provide a snapshot of actual agency briefs posted on the StudioSpace platform by brand owners and chief marketing officers from 37 blue chip companies.