The world of marketing is never static, and as we approach 2025, understanding what’s shaping the industry is more critical than ever.
Marketers are navigating a rapidly changing landscape characterized by evolving consumer behaviors, technological disruptions, and economic challenges.
To help you stay ahead, we’ve compiled key insights from all of our 2024 reports. Our 2024 Lookback & 2025 Predictions Report, reveals which trends topped the year and our agency experts themselves tell us what they’re expecting over the next year.
Want the full report? Download the 2024 Lookback & 2025 Predictions Report for free to access in-depth data, expert insights, and actionable strategies for the year ahead.
Reflecting on 2024, it’s clear this year was defined by resilience and innovation. Despite tight budgets and global uncertainties, marketers found creative ways to thrive. Key developments included:
From content creation to audience insights, AI became a pivotal tool.
Platforms like TikTok gained prominence for both entertainment and shopping.
New Google updates forced brands to rethink strategies, emphasizing organic growth and authority building.
The report uncovered trends from hundreds of projects processed through StudioSpace. Here’s a snapshot of the top categories in demand:
With platforms like TikTok and Instagram leading the charge, creating engaging, platform-specific content was critical in 2024. Brands sought specialists to build strategies, execute campaigns, and deliver impactful storytelling.
From ad campaigns to seasonal photoshoots, creative teams played a significant role in driving ROI. AI-powered tools were leveraged to scale asset creation, enabling efficiency without compromising quality.
Market research surged in popularity, as brands sought to understand changing consumer preferences. From quantitative surveys to qualitative deep dives, actionable insights were paramount.
Search remained a cornerstone of digital marketing, with brands balancing organic and paid efforts to maintain visibility amidst algorithm changes.
With the growing demand for web and app solutions, especially among B2B brands, software development climbed the ranks of sought-after services.
With hundreds of briefs running through the StudioSpace marketplace, we have a unique macro view of what’s in demand in marketing services, and a great overview of the types of project that big brands are investing in.
Each month, we collate data to find that month’s most popular briefing categories on our platform, and create our Marketers’ Most Wanted reports. Here's a list of the last 6 months in case you need a recap:
Towards the end of the year, all of this data is combined to create a holistic overview of what’s been most popular over the past twelve months, in terms of both value and volume.
Using this data, and with the expertise of some of our agency leaders, we will also be providing our predictions for the top marketing categories in 2025.
The marketing landscape is evolving, but with the right insights and strategies, you can stay ahead of the curve. Start by understanding the trends shaping the industry and equipping yourself with the tools to succeed.
StudioSpace 2024