Author Profile

Pete Sayburn

Nationality	British
Residence	United Kingdom
Occupation	Serial entrepreneur author strategist advisor
Companies	StudioSpace
Known for	Market Gravity (Co-Founder) StudioSpace (Co-Founder, CEO)
Accolades	Defying Gravity: Adventures of a Corporate Entrepreneur (Co-author)
Education	Engineering and Business Management (University of Surrey) MBA (Entrepreneurship, University of Florida)
Social Media

Who is Pete Sayburn?

Pete is a seasoned entrepreneur, strategist, and designer. He is the CEO and co-founder of StudioSpace, a global marketplace connecting senior marketers with top-tier agencies. Pete is also an author, having co-written ‘Defying Gravity: Adventures of a Corporate Entrepreneur,’ published in 2010.

Pete's previous ventures include Market Gravity, an innovation business he founded in 2009. Market Gravity was acquired by Deloitte in 2017, where Pete then served as the Global Customer Strategy & Applied Design lead at Deloitte Digital. In this role, he was instrumental in driving innovation and helping organizations design and prototype new propositions and services.

In addition to his professional achievements, Pete co-authored ‘Defying Gravity: Adventures of a Corporate Entrepreneur,’ a book that addresses real business challenges, such as dealing with the sudden departure of key team members, managing hiring freezes, and convincing the board to invest without setting unrealistic targets.

Biography

Pete’s career began at Cambridge Technology Partners, where he was a founding member of the Digital Business Strategy team. There, he launched several successful internet ventures and collaborated with notable corporate clients such as HBOS, BT, Thales, London Stock Exchange, and United Utilities.

In 2001, Pete joined Edengene as a Partner, playing a pivotal role in delivering large-scale growth strategies, innovation, and new venture creation programs. His expertise was instrumental in working with prestigious companies like Lloyds Banking Group, Standard Life, BT, Santander, and nPower.

In 2009, Pete became the CEO of Market Gravity, where he championed corporate entrepreneurship and innovation through Proposition Design. By combining consumer insight, commercial rigor, and creative design skills, Pete helped clients turn their big ideas into marketable propositions. Market Gravity's impactful work led to its acquisition by Deloitte in 2017.

At Deloitte, Pete served as the Global Customer Strategy & Applied Design lead at Deloitte Digital. He was crucial in driving innovation and helping organizations design and prototype new propositions and services. His role further expanded as CFO at SGT Markets, where he spearheaded the launch of SGT Africa, providing online trading services with dedicated local offices and expertise.

With his extensive experience and passion for driving growth and innovation, Pete now serves as the CEO of StudioSpace. His vision of breaking down barriers and offering a platform for creative, digital, and marketing services has revolutionized how corporations access top talent and agencies. Through StudioSpace, Pete aims to streamline and enhance the process for businesses' creative and marketing needs.

Pete holds a Bachelor's degree in Engineering and Business Management from the University of Surrey and an MBA in Entrepreneurship from the University of Florida. His diverse educational background and hands-on experience have shaped his strategic mindset and entrepreneurial spirit, enabling him to lead organizations towards success in an ever-evolving business landscape.

Vision

As the CEO of StudioSpace, Pete aims to empower businesses with a streamlined and efficient process for their creative and marketing needs. Pete foresees a world where companies can easily connect and collaborate with expert agencies, fostering innovation and creativity.

His extensive experience in driving growth and innovation, coupled with his passion for entrepreneurship, motivates him to create a marketplace that champions entrepreneurship in large companies and helps them innovate through Proposition Design. By combining consumer insights, commercial rigor, and creative design skills, Pete aims to enable clients to transform their big ideas into marketable propositions.

Focusing on fostering creativity, innovation, and collaboration, Pete's vision is to inspire businesses to think outside the box and embrace new possibilities. His goal is to simplify and enhance the process of accessing specialized digital and marketing services, ensuring that companies of all sizes can thrive and succeed in an ever-evolving digital world.

Recognition and Awards

Pete co-authored "Defying Gravity" with Polly Courtney and Gideon Hyde. This book combines Polly's lively writing style with practical solutions to real business challenges that keep managers awake at night. It offers deep insights into handling critical issues such as team member departures, hiring freezes, and gaining board support for investments without setting unrealistic targets. Aimed at individuals working in large companies, aspiring entrepreneurs, and business enthusiasts, "Defying Gravity" draws inspiration from successful works like Richard Branson's "Screw It, Let's Do It" and Dr. Eliyahu M. Goldratt's "The Goal," making it an engaging and valuable read for ambitious professionals at all levels.

Pete Sayburn

Who is Pete Sayburn?

Biography

Vision

Recognition and Awards

References