You're Being Irrational! How to Use Psychology in Financial Services for More Impact

*This content is kindly contributed by StudioSpace agency, Capuchin.

Finance touches every aspect of our lives - from funding education and buying homes to planning holidays and preparing for retirement. These decisions are often viewed as ‘high stakes,’ prompting us to believe we’re making carefully considered, rational choices.

But you’d be surprised. In this session, you’ll see how you can apply behavioural “nudges” - subtle yet powerful changes to persuade your audiences.

You’ll see how different groups respond to different messages, including tone of voice, aesthetics and ‘nudges’.

For example:

• Open people prefer more verbose messages

• Conscientious people are ‘nudged’ by free gifts

• Extraverts prefer diverse, stimulating aesthetics

• Agreeable people like ethical brand propositions

• Neurotic people are more risk-averse

Find out how to target, design and apply “personalised nudges” across your business - the same approach that reduced cost per acquisition by 39% for another Financial Services Brand

Whether you are talking directly to consumers, B2B audiences, or intermediaries, you will leave the session with concrete, actionable ideas, ready to apply to your challenges.

Find out all this – reach out to Liz from StudioSpace to get access to the webinar or the slides.