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Need agency expertise in media buying or media planning?
When your brand needs to grow, understanding media buying and media planning is crucial. These skills ensure your message reaches the right audience efficiently. Without expert help in these areas, you risk wasting money and missing key opportunities.
StudioSpace makes it easy to roster specialists with in-depth industry knowledge to streamline your media strategy efficiently. Under a StudioSpace MSA, brands can procure multiple agencies at once under a single umbrella contract that’s backed by our guarantee. Now that’s working at scale.
Proven Expertise Across Over 30 Major Sectors
- 9 Family businesses
- 78 languages spoken
- 30% of agencies female-founded [with a target of 50%]
- Over 1,000 awards won
What brands are saying about us
People Also Asked
Media buying is the process where companies purchase advertising space in various media outlets like TV, radio, or online to promote their products or services.
Media buying involves selecting and purchasing ad space on various platforms so businesses can display their ads. They analyze where target audiences spend their time, then negotiate and buy spaces that fit their criteria and budget. This process helps brands maximize their ad exposure efficiently.
Medium-sized companies often spend around $50,000 to $500,000 a year on media buying. This varies based on their needs and goals. They look for good deals to reach their target audience. The cost can go up if they want to cover more media or go for high-end spaces.
Recent trends in media buying focus on programmatic advertising, data-driven decisions, and the integration of AI to target audiences effectively. Marketers also shift towards ethical and transparent practices, ensuring ads align with brand values and consumer expectations.
Brands often miss the mark in media buying by not setting clear goals or understanding the target audience. They may choose the wrong platforms, spending too much on ineffective ads. Another mistake is not monitoring campaigns, which can mean missing crucial data on what works and what doesn’t. Adjustments are often needed in real time, and neglecting this can result in wasted budget.
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