Marketers Most Wanted: July 2026
June was the month brands stopped planning and started building. Demand across the StudioSpace platform consolidated at the top, with three categories now sharing first place: Creative Campaign, Video Production and Research & Insight. The pattern points to marketers pairing bold creative ambition with the evidence to back it, and getting launch-ready rather than lingering in channel optimisation.
Three names share the top spot
For the first time in months there is no single runaway leader. Creative Campaign, Video Production and Research & Insight are tied at 9.3% each. Creative Campaign has continued its steady climb, reinforcing the sustained appetite for integrated, high-impact creative work. Video Production has pushed into joint first, a sign that video-led storytelling remains central to how brands want to show up. Research & Insight completes the trio, which tells us marketers are grounding those creative bets in stronger evidence before they commit budget.
The biggest climbers
Research & Insight recorded one of the sharpest jumps of the month, moving up alongside Video Production and Product & Proposition. Product & Proposition in particular has gained meaningful ground, which suggests brands are sharpening their value propositions and preparing new launches or repositioning work. Taken together with the rise in Research & Insight, it points to more upstream strategic thinking feeding directly into downstream activation.
New into the top 10
Marketing Campaign Execution is the notable new entrant this month, stepping into the mix as demand shifted toward getting work out of the door. Its arrival rounds out a leaderboard weighted toward creation and delivery rather than channel management, and it sits neatly alongside the production and insight categories that now dominate the top of the table.
What dropped out
The clearest change month on month is Social Media falling out of the top 10 entirely. Having previously been a leading category, its exit is striking. It likely reflects a reallocation of budget from always-on social toward broader campaign development, social being folded into wider creative or digital PR briefs rather than commissioned on its own, or simply a seasonal preference for campaign bursts over channel upkeep. Digital PR & Content Marketing has also eased back, though it holds a solid mid-tier position at 6.7%.
What it means for marketers
June describes a market that is campaign-focused, creatively ambitious, insight-driven and production-ready. Where last month leaned into channel work, this month tilts toward foundational creative and strategic development, supported by video and research investment. The short version: brands are not just amplifying, they are building. For marketers planning the second half of the year, the signal is to invest early in the proposition and the evidence, then let strong creative and production carry it to market.
Want to see which agencies are matched to this kind of work? Browse the StudioSpace marketplace and find your next partner at www.studiospace.com/browse.
