Marketers Most Wanted: June 2026
Each month we look at where StudioSpace clients are actually putting their marketing budgets, ranked by frequency of brief. May's report tells a clear story: the planning phase that defined April is giving way to launch and scale. Creative work is back at the top, content and video are climbing fast, and a brand new top-10 entrant suggests teams are starting to think about how the work actually gets shipped.
Creative campaign holds the top spot
Creative Campaign keeps its #1 ranking from April, accounting for nearly a tenth of all marketing briefs on the StudioSpace platform in May. It's a sustained signal that brand-led creative is still where marketers are spending most of their thinking time, even as performance and content disciplines climb behind it.
Content and video are the month's biggest climbers
The most striking shift in May is the four-way tie at #2: Digital PR & Content Marketing, Marketing Campaign Execution, Social Media and Video Production all land on identical 8.5% shares. Of those, Digital PR & Content Marketing and Video Production are the biggest jumpers month-on-month. Read together, this points to a clear pattern: marketers have moved past planning and are now investing in the assets and channels that put work in front of customers.
A new top-10 entrant: Production Management
Production Management is a brand new entry in May's top 10, landing at #7 alongside Customer & Market Strategy. It's a quiet but telling signal. When clients start specifically briefing for production management capability, it usually means they have more work in flight than their in-house teams can coordinate, and they want a partner who can hold the moving parts together. Expect this to continue rising as Q3 campaigns ramp up.
UX/UI design drops out
The notable absence in May is UX/UI Design, which was a top-10 fixture through Q1 and into early Q2 but has now dropped out. This isn't surprising given the rest of the chart: when budget shifts from foundational design and product work into campaign launches and storytelling, UX briefs naturally compress. Worth watching whether it returns in the second half of the year as teams plan their next product cycles.
What it means for marketers
If your team is still in planning mode for the second half of 2026, May's data is a useful reality check. The categories at the top of the chart are practical, executional and customer-facing. They're what marketers reach for when they need work in market, not work in a deck. If you're briefing anything in the next 60 days, expect Creative Campaign, Content, Social and Video specialists to have the highest demand on their time, and brief early where you can.
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