What is an Agency Marketplace?

3 minutes to read by Pete Sayburn
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infographic: Agency Marketplace linking to multiple indies

A bit of history

Historically, big brands have struggled to access the creative and marketing capabilities they need, leaving independent agencies shut out from the best briefs. StudioSpace was founded in 2021 by Pete Sayburn, Gideon Hyde, Robin Scarborough, Paul Bowman and Phil Kohler, and what started as a service to help agencies grow, has evolved into a global marketplace for digital and marketing services.

We believe in breaking down the barriers between great ideas, talented people and business challenges. StudioSpace offers a global marketplace of hand-picked, founder-led and award-winning agencies. One platform and one contract for any creative, digital and marketing service.

What is an Agency Marketplace?

An Agency Marketplace is a platform that connects businesses with convenient access to agencies; those of which provide a range of digital services. The key features in an Agency Marketplace include:

  1. Discovery

    Users can find agencies that specialise in specific services or industries. An important thing to note is that Marketplaces with an extremely large volume of agencies aren't necessarily better; often the vetting processes aren't as comprehensive and brands often encounter decision fatigue from the overwhelming choice.

  2. Engagement

    On most Agency Marketplaces, brands can engage with agencies, request quotes, and discuss specific project requirements.

  3. Project Management

    Platform tools let brands manage project contracts and liaise with selected agencies. Something to note is that not all Marketplaces will provide the ability to create and store contracts in-platform.

What makes StudioSpace the go-to Agency Marketplace?

  1. Convenience & Quality

    Our 300+ independent agencies have been extensively vetted, have pre-signed NDAs and come with decades of specialist industry knowledge.

  2. Meeting & Matching

    Meeting our agencies is core to our ethos. Once you submit a brief, we'll recommend up to 3 agencies suitable for your project. You'll meet with them, provide more context on the project and after 5 days, each agency will come back with a competitive proposal; it'll be up to you to pick a winner.

    This process has proven successful time and time again, because it's not just about finding an agency that can mostly delivery. It's about finding the right one that absolutely nails the project brief.

  3. Transparent & Compliant

    Our platform has the ability to draft Statements of Work. Once an agency wins a project, they can collaborate with their brand client on the specific contract details. This ensures both parties are aligned on what is required and provided in the project. Signed contracts are stored in-platform, so there's no need to mess about on Google Docs or Microsoft Word. Oh, and did we mention we're also ISO 27001 Certified?

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CEO @ StudioSpace
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