Full Capability List

Group Category Capability
Digital Marketing Digital Marketing Campaigns (Integrated) Digital Marketing Strategy
Digital Campaign Development (Multi-Channel)
Digital Performance Measurement
Social Media Social Media Strategy
Organic Social Media
Social Influencer Marketing
Social Community Management
SEO SEO Audit
SEO Strategy
SEO Implementation
Digital Paid Media Paid Social
PPC Advertising
Search Engine Marketing
Affiliate Marketing
Native Advertising
Demand Generation
Digital PR & Content Marketing Digital PR
Copywriting
Graphic Design
Editorial
Video Editing
Data Visualisation / Infographics
MarTech MarTech Consulting
MarTech Implementation
CMS / DXP
CRM CRM Strategy
CRM Implementation
Marketing Automation
Email Campaign Management
Email Strategy
Other Comms Channels
eCommerce eCommerce Implementation
Retail Ads management
Shopify Optimisation
Amazon Optimisation
Advertising, Brand & Creative Marketing Planning Marketing Strategy
Marketing Channel Strategy
Brand Strategy Brand Positioning
Brand Architecture & Naming
Brand Story & Ethos
Brand Design Brand Visual Identity
Brand Guidelines
Sonic Branding
Creative Campaign Creative Concept & Strategy
Creative Campaign Development
Creative Campaign Management
Marketing Campaign Execution Print Advertising
Out of Home (OOH) Advertising
Digital Advertising
Programmatic Advertising
TV Advertising
Radio Advertising
Podcast Advertising
Direct Mail
Media Media Strategy & Planning
Media Buying
Media Campaign Management and Analytics
Events & Experiential Event Management
Event & Spatial Design
Event Activation
Promotional Merchandise
Retail & Shopper Marketing Shopper Marketing Strategy
Trade Promotions
Retail Activation
Production Services Production Management Editing
Talent Sourcing
Location Sourcing
Set Design / Styling
Video Production TV Production
Animation & Motion Graphics
Event / Live video production
Explainer Video
Drone Videography
VR and AR production
Presenter / Talking Heads Video
Integrated Video Production
Web / App Videos
Photography Advertising Photography
Product Photography
Headshots
Event Photography
Audio Production Podcast Production
Radio Production
Corporate Comms Public Relations Consumer PR
B2B PR
Media Relations
Corporate Affairs Government Relations
Investor Relations
Crisis Management
Internal Comms
Industry & Corporate Awards
Sustainability Environmental Social Governance (ESG)
ESG Communications
Sustainability Strategy
Sustainability Reporting
People EVP & Employer Branding Employer Value Proposition (EVP)
Talent Acquisition Marketing / Recruitment
Employee Experience
HR / People Learning & Development / Internal Training
Change Management
Product & Experience Innovation Strategy Growth & Innovation Strategy
New Venture Strategy
Business Model Innovation
Corporate Social Innovation
Product & Proposition Proposition Design
New Product Development
Prototyping
Experimentation
MVP / Pilot Delivery
Product Strategy
New Product Launch
Go To Market Strategy
Experience Strategy & Design Experience Strategy
Service Design
Customer Experience Design
UX / UI Design UX Design
UI Design
UX / UI Design System Development
Customer Strategy & Research Customer & Market Strategy Business & Customer Strategy
Loyalty Strategy
Business Modelling
Business Positioning
Market Analysis
Future Trends
Synthetic/AI Research
Research & Insight Segmentation
Qualitative Research
Quantitative Research
Research Tools
Brand Tracking
Social Listening
Competitor Intelligence
Customer Panels
Tech, Data & Digital Transformation Software Development Web Development
App Development
Embedded Systems Development
AR / VR
AI & Automation AI Strategy
AI Pilot
AI Implementation
AI Tooling
Data Data Science
Data Strategy
Data Analytics
Dashboarding & Measurement
Customer Data Platforms